Media Buying and Planning

Our media buying and planning services will help you find the most efficient ways to reach your target audience through TV, Digital, Print, Direct Mail, Out of Home and Radio Advertising.



We begin the custom media buying and planning process by evaluating each client’s specific advertising needs and overall sales goals. This initial stage consists of a client needs analysis to help understand each client’s unique budgetary, targeting and placement requirements. We will also explore historical media performance, KPIs, annual sales goals and your vision for growth. Based on our findings, we then look to allocate the appropriate spend to each outlet, including TV, Digital, Print, Direct Mail, Out of Home and Radio.

One of the main advantages to an agency-placed media buy is early negotiating and confirmation of your schedules. This early placement will present a significantly decreased investment requirement for our client. Buy early, save money! Our other responsibilities include but are not limited to the stewardship of monthly schedules for each outlet/station, evaluate promotional opportunities, and reconcile schedule discrepancies.

We provide our clients with extensive summaries on an ongoing basis. We utilize the transparency of performance reports to evaluate the success of schedules and for future planning.

TV & Video

TV is still the most widely consumed form of media. We leverage our relationships with local and cable TV outlets to place buys on your behalf. Our team will find the most efficient placements to reach your audience at the best rates.

TV Media Buying and Planning - Peninsula Agency


Take full control of your digital advertising presence with direct buys through local and national publishers. Make a splash with high impact units and target specific site sections. We can provide a plan of action that aligns your brand with the best digital content.

Digital Media Buying and Planning - Peninsula Agency


Print advertising is one of the most established forms of advertising and offers a wide variety of targeted options. We can help you determine the best way to utilize your print budget whether through local newspapers, niche magazines or direct mail pieces.


Out of Home

Do you need to make a BIG impression? Sometimes nothing makes an impact quite like a traditional or digital billboard. We can strategically place your buys in any market in the country and come up with a creative concept that is sure to turn heads.

Out of Home Media Buying and Planning - Peninsula Agency


There are some situations that call for a finely targeted radio presence. Whether it’s through local stations, syndicated broadcasts, satellite or digital radio, we can help you determine which approach is best for you.



Whether you need an integrated cross-channel media plan or assistance planning your TV buys for the year, we can help you get the most bang for your buck.

Customized researched based media plans

Our negotiated rates will stretch your budget

We handle all of the heavy lifting for you

Creative services available

Absolutely worth it! Could not recommend Peninsula Agency enough for your Web Design and Marketing!

Katie S.

I have a beautiful website that is easy to navigate and provides interesting, useful information to my visitors. I have seen a big jump in patients since signing on with Peninsula Agency.

Katie C.
Marketing Manager


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