Our media buying and planning services will help you find the most efficient ways to reach your target audience through TV, Digital, Print, Direct Mail, Out of Home and Radio Advertising.
We begin the custom media buying and planning process by evaluating each client’s specific advertising needs and overall sales goals. This initial stage consists of a client needs analysis to help understand each client’s unique budgetary, targeting and placement requirements. We will also explore historical media performance, KPIs, annual sales goals and your vision for growth. Based on our findings, we then look to allocate the appropriate spend to each outlet, including TV, Digital, Print, Direct Mail, Out of Home and Radio.
One of the main advantages to an agency-placed media buy is early negotiating and confirmation of your schedules. This early placement will present a significantly decreased investment requirement for our client. Buy early, save money! Our other responsibilities include but are not limited to the stewardship of monthly schedules for each outlet/station, evaluate promotional opportunities, and reconcile schedule discrepancies.
We provide our clients with extensive summaries on an ongoing basis. We utilize the transparency of performance reports to evaluate the success of schedules and for future planning.
Whether you need an integrated cross-channel media plan or assistance planning your TV buys for the year, we can help you get the most bang for your buck.
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