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Brand Study:
Brooke Wilder

Brooke Wilder is an ethical, slow fashion brand located in Charleston, South Carolina. Each article of clothing is made using natural fabrics and dyes and hand stitched for a truly one of a kind clothing experience.

The client wanted to recreate the brand and marketing to showcase their beautiful clothing in a more focused way online. Gregg Lmbton-Carr provided the stunning photography and we designed the logo, brand guidelines and eCommerce website. Below you’ll see an overview our work for this project.

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BrookeWilder.com

“I am truly grateful to have you as a part of Brooke’s journey.” 
– Gina R., Brooke Wilder

BRANDING & MARKETING MATERIALS

The client wanted to capture the mood of her work and “Brooke’s” personality using the descriptive words, natural, dramatic & romantic.
She wanted to pair enigmatic & sensual femininity with the complex beauty found in nature – concepts that are expressed through each garment and models that are featured wearing them.

The client has a love for textures, patterns and soft – yet moody color schemes. All contributing to the unique style that is represented by each Collection. To achieve this in terms of branding & marketing, we chose to pair light & feminine colors with darker, brooding tropical plants and a handwritten signature to bring Brooke to life.

Below is a sample of the marketing collateral that we produced for Brooke Wilder.

Logo and Identity Design - Peninsula Agency - Branding Identity Agency Charleston, SC
Business Cards, Branding Identity - Peninsula Agency - Branding Agency Charleston, SC

RESPONSIVE WEBSITE DESIGN

The website was designed to be a clean canvas to prominently feature the garments and the client’s artistic vision.
We developed it using WordPress and WooCommerce for the shopping cart in order to leverage it’s vast opportunities for customization. Knowing that people do most of their web browsing on mobile devices, we created this website with a “mobile first” mentality to ensure that each user has a great experience regardless of the screen size.

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Peninsula Agency’s website design and branding expertise took my business, website and sales to a new level.

Rodney A.
Owner

I've been working with the Peninsula Agency for the last 5 years and it's be a wonderful experience. I would highly recommend them to anyone looking for Excellent Work and a Great Experience.

Joseph B.
Owner

So many people come in and tell us they found us through Google now!

Janis
Owner

Peninsula Agency and Blake Weisel have worked tirelessly to help us and solve our internet problems. You get what you pay for is a reality for most, but Peninsula Agency far surpassed my best expectations. Their professional integrity, their expertise, and their dogged determination to help you succeed is why I highly recommend PA to anyone who uses the internet to promote or expand their business. Peninsula Agency is simply the best.

Ronnie B.
Owner

Peninsula Agency helped bring my vision for Steel Birch to reality. With their assistance, I was able to focus on production and business operations while they took care of all my online needs. Ultimately, they helped develop Steel Birch’s brand. Their contribution to my business has been invaluable.

Courtney W.
Owner

Working with the good folks at Peninsula has been nothing short of a great experience. They take the time to get to know you, your brand, and what YOU want, and then somehow manage to exceed the expectations set. Our website is clean, easy to update, and just works. Great overall experience!

Brad P.
Owner

It has been a pleasure working with Blake, owner of Peninsula Agency! All I can say is results, results, results! Less than a week after launching the new website, Gutters of Charleston, has moved to the front page of google and our leads have increased two-fold!

Burke L.
Owner

Absolutely worth it! Could not recommend Peninsula Agency enough for your Web Design and Marketing!

Katie S.
Owner

I have a beautiful website that is easy to navigate and provides interesting, useful information to my visitors. I have seen a big jump in patients since signing on with Peninsula Agency.

Katie C.
Marketing Manager

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