Brand Study:
Steel Birch

After a year of successful momentum with online sales, Steel Birch decided it was time to take things to the next level. This included improved formulations, new upscale + minimalist packaging, an updated website and branding and lifestyle photo sessions with Joseph Bradford, Sirena Singleton-White and Blake Weisel of Peninsula Agency.

What has evolved is a beautiful modern brand that is quickly gaining recognition in the natural bath and body industry for their products and their cause of supporting addiction treatment. Below you’ll see an overview our work for this project.



“Peninsula Agency helped bring my vision for Steel Birch to reality. With their assistance, I was able to focus on production and business operations while they took care of all my online needs. Ultimately, they helped develop Steel Birch’s brand. Their contribution to my business has been invaluable.”

– Courtney W., Founder, Steel Birch


We determined that the Steel Birch brand should embody a modern, sophisticated and elegant, yet casual look to mirror their target audience.
For the rebranding a goal was to brighten things up and allow for the use of versatile pastel color palette, golds and more white space.


In order to make the products really shine, the client needed custom labeling and packaging for the product line.
Our goal was to keep the client’s directive of cohesive, clean, and modern labeling, while working to ensure each product stands alone nicely.
We sourced all of the jars, lids, bottle, caps, spray pumps, lotion pumps and boxes and let the client select which options she preferred when filled with her beautiful products.
From there we captured the products with custom photography and prepared them for the website and other marketing materials.

Photos by Joseph Bradford


As the brand evolved it was time to move beyond straight forward product photography and into more colorful and interesting lifestyle brand photography. We wanted the ability to have a range of photo styles that worked with the brand and used several photographers with their own distinct looks.

Photos by Joseph Bradford, Sirena White-Singleton and Blake Weisel


The website that we developed for Steel Birch was built with WordPress and leverages WooCommerce for the shopping cart. The client wanted everything to be easy and streamlined on the back end so we connected the account directly with Quickbooks for easy accounting and TaxJar for automated sales tax.

Like What You See?



Tell us about your WordPress website development project and we can schedule a time for a free consultation. If you are located in Charleston we can come to you or we can host a virtual meeting. We look forward to hearing from you!

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The new website looks great, thank you.

B. Slayden

Thank you so much for all of this!! I truly appreciate your help and guidance, and all of the work and time that you put in to make the site look great.

M. F.

I am exceedingly satisfied with my experience. If you engage Peninsula you can rest assured that whatever you asked them to do will be done, and done at a high level.

Steven D.

Peninsula Agency’s website design and branding expertise took my business, website and sales to a new level.

Rodney A.

I've been working with the Peninsula Agency for the last 5 years and it's be a wonderful experience. I would highly recommend them to anyone looking for Excellent Work and a Great Experience.

Joseph B.

So many people come in and tell us they found us through Google now!


Peninsula Agency and Blake Weisel have worked tirelessly to help us and solve our internet problems. You get what you pay for is a reality for most, but Peninsula Agency far surpassed my best expectations. Their professional integrity, their expertise, and their dogged determination to help you succeed is why I highly recommend PA to anyone who uses the internet to promote or expand their business. Peninsula Agency is simply the best.

Ronnie B.

Peninsula Agency helped bring my vision for Steel Birch to reality. With their assistance, I was able to focus on production and business operations while they took care of all my online needs. Ultimately, they helped develop Steel Birch’s brand. Their contribution to my business has been invaluable.

Courtney W.

Working with the good folks at Peninsula has been nothing short of a great experience. They take the time to get to know you, your brand, and what YOU want, and then somehow manage to exceed the expectations set. Our website is clean, easy to update, and just works. Great overall experience!

Brad P.

It has been a pleasure working with Blake, owner of Peninsula Agency! All I can say is results, results, results! Less than a week after launching the new website, Gutters of Charleston, has moved to the front page of google and our leads have increased two-fold!

Burke L.

Absolutely worth it! Could not recommend Peninsula Agency enough for your Web Design and Marketing!

Katie S.

I have a beautiful website that is easy to navigate and provides interesting, useful information to my visitors. I have seen a big jump in patients since signing on with Peninsula Agency.

Katie C.
Marketing Manager