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Brand Study:
Steel Birch

Steel Birch needed assistance developing their skincare & wellness brand from the ground up. This included differentiation, defining their core audience, designing branding elements, creative direction, creative strategy, managing photoshoots, labeling & package design and developing a responsive ecommerce website.

What has evolved is a beautiful modern brand that is quickly gaining recognition in the natural bath and body industry for their products and their cause of supporting addiction treatment. Below you’ll see an overview our work for this project.

ADVERTISING AGENCY
SERVICES FOR THIS PROJECT

VISIT THE SITE

SteelBirch.com

“Peninsula Agency helped bring my vision for Steel Birch to reality. With their assistance, I was able to focus on production and business operations while they took care of all my online needs. Ultimately, they helped develop Steel Birch’s brand. Their contribution to my business has been invaluable.”

– Courtney W., Founder, Steel Birch

BRAND DEVELOPMENT

We determined that the Steel Birch brand should embody a modern, sophisticated and elegant, yet casual look to mirror their target audience. For this reason we leveraged lots of white space, contrasted with “Steel Birch Black” and an occasional dash of golds and grays for a subtle dramatic effect.

MODERN, SOPHISTICATED & STYLISH

We selected these clean, modern fonts to accompany the sophisticated yet reserved color palate. This color palette gives us flexibility to feature product imagery on a white background to let them shine, or to leverage a black background for a dramatic buttoned up look.

MARKETING MATERIALS

It was important to give information highlighting the unique nature of these natural products so we created a suite of marketing materials to accompany the products as they are placed on shelves or shipped to customers. These materials leveraged lots of bright and emotive imagery.

PHOTOGRAPHY & GRAPHIC DESIGN 

This client needed bright, high contrast custom photography and curated stock photography to accentuate their bold brand look.
This was complemented by clean modern overlays that clearly convey the message.

PACKAGING & LABEL DESIGN

In order to make the products really shine, the client needed custom labeling and packaging for the product line. Our goal was to keep the client’s directive of cohesive, clean, and modern labeling, while working to ensure each product stands alone nicely.

We sourced all of the jars, lids, bottle, caps, spray pumps, lotion pumps and boxes and let the client select which options she preferred when filled with her beautiful products.

From there we captured the products with custom photography and prepared them for the website and other marketing materials.

Photos by Joseph Bradford

ECOMMERCE WEBSITE DEVELOPMENT

The website that we developed for Steel Birch was built with WordPress and leverages WooCommerce for the shopping cart. The client wanted everything to be easy and streamlined on the back end so we connected the account directly with Quickbooks for easy accounting and TaxJar for automated sales tax.

RESPONSIVE DESIGN

We believe that every website design project needs to consider mobile and cross-device functionality first. The demographic for Steel Birch are heavy mobile and tablet users and so we were sure to create an excellent experience on these devices.

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Tell us about your WordPress website development project and we can schedule a time for a free consultation. If you are located in Charleston we can come to you or we can host a virtual meeting. We look forward to hearing from you!

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Peninsula Agency and Blake Weisel have worked tirelessly to help us and solve our internet problems. You get what you pay for is a reality for most, but Peninsula Agency far surpassed my best expectations. Their professional integrity, their expertise, and their dogged determination to help you succeed is why I highly recommend PA to anyone who uses the internet to promote or expand their business. Peninsula Agency is simply the best.

Ronnie B.
Owner

Peninsula Agency helped bring my vision for Steel Birch to reality. With their assistance, I was able to focus on production and business operations while they took care of all my online needs. Ultimately, they helped develop Steel Birch’s brand. Their contribution to my business has been invaluable.

Courtney W.
Owner

Working with the good folks at Peninsula has been nothing short of a great experience. They take the time to get to know you, your brand, and what YOU want, and then somehow manage to exceed the expectations set. Our website is clean, easy to update, and just works. Great overall experience!

Brad P.
Owner

It has been a pleasure working with Blake, owner of Peninsula Agency! All I can say is results, results, results! Less than a week after launching the new website, Gutters of Charleston, has moved to the front page of google and our leads have increased two-fold!

Burke L.
Owner

Absolutely worth it! Could not recommend Peninsula Agency enough for your Web Design and Marketing!

Katie S.
Owner

I have a beautiful website that is easy to navigate and provides interesting, useful information to my visitors. I have seen a big jump in patients since signing on with Peninsula Agency.

Katie C.
Marketing Manager

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