As marketing consultants and not salespeople, we take a conversational approach to exploratory meetings. Any materials that you would like for us to review prior to the meeting are welcomed to ensure the most productive time together possible. We will explain our approach and provide specific insights and recommendations for how it relates to your business. We want this meeting to be valuable to you in itself. If it feels like we may be a good fit with each other we will schedule a follow up meeting to review our recommendations for the next steps formally.
It is encouraged that you take some time to consider your budget for this project in advance. Keep in mind that marketing is an investment in your business and should yield a positive return. That being said you should evaluate what you feel comfortable investing for new leads at this time and on an ongoing basis. We encourage you to consider what the monetary value of each new customer is and how many new customers it would take to break even on your marketing investment. When you view marketing and advertising as an investment with a plan behind it, this experience becomes exciting and less worrisome. Our goal is to help you break even on this investment as quickly as possible and we will cater our recommendations accordingly. We will help you connect all of the dots so do not let this step be a roadblock to moving forward.
We don’t like pushy salespeople and will never pressure you or twist your arm into anything. We encourage you to ask as many questions as you’d like before making decisions so you feel empowered and in control. Ultimately this is all about helping your business succeed and that is what will help us both flourish!