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Targeted

Digital Advertising

Transform your lead generation process with targeted digital advertising solutions managed by Peninsula Agency.

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Targeted Digital Advertising - Peninsula Agency

TARGETED DIGITAL ADVERTISING

Targeted digital advertising is a broad term used to describe several forms of digital advertising. The primary methods that we leverage for our clients include Search Engine Marketing with Google AdWords (also known as Paid Search or PPC), Mobile & Desktop Display Advertising, Retargeting, Social Media Advertising and digital video. These methods coupled with tracking and analytics can be very cost effective lead generators. You can learn more about each targeted digital advertising method below or contact us for a free consultation.

Search Engine Marketing (Paid Search/PPC)

Our Google AdWords Qualified team has experience in managing SEM campaigns for Fortune 500 Clients and Small Businesses alike. We begin with a deep dive to research the keywords that will drive you the best leads, then we build out text ads that will be compelling to your audience. We then test new ads and optimize your campaign to ensure you will receive the most leads per your investment.

It all starts with an free consultation to evaluate where your business is and how we can work on your behalf to drive new business leads. 

Social Media Advertising

The world of social media is constantly changing and evolving. Because of this, it is critical to choose the right platforms, strategy, messaging and visuals in order to communicate with your target audience effectively.

We can help you define a social strategy for your brand, manage your accounts and create measurable advertising campaigns. 

Social Media - Targeted Digital Advertising - Peninsula Agency

Desktop & Mobile Display Advertising

We are not simply digital media buyers & negotiators. We are a modern agency that offers top performance with affordable pricing. What makes us different? Our partnership with technology companies, data providers & over 60,000 online publishers gives us the unique ability to purchase digital media (Display, Mobile, Video & Social) in real-time through online trading systems that function much like the stock market.

These partnerships allow us to purchase online inventory at a fraction of the price that publishers traditionally charge, and the data providers give us unique insight into the type of audiences we have access to. The ability to find the right person, at the right time in a brand safe location equals a formula for success that will stretch your advertising budget and increase your sales.

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Retargeting Campaigns

Retargeting is a method of serving your ads to audiences that have already come into contact with your brand and have met a specific criteria. For example, if a visitor to an eCommerce site adds an item to their shopping cart but leaves without making a purchase, we have the ability to show that person “reminder ads” for the product in a variety of environments including through Display & Facebook.

On average, display campaigns with retargeting have a 70% higher conversion rate, so this is something you don’t want to overlook!

Retargeting Targeted Digital Media - Peninsula Agency

Digital Video Advertising

Video is the most engaging medium and a great way to communicate with your target audience. We can place your video in front of the right audience in a variety of ways including targeted pre-roll, newsfeed videos for Facebook & Instagram and through relevant YouTube channels.

We can create a plan to leverage your videos in the most efficient way.

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LET'S DISCUSS YOUR GOALS

Are you ready to jumpstart your business with targeted digital advertising? We want to learn more about your goals and create a custom plan to help you achieve them.

Customized Digital Plans for Each Client

Personalized In-House Campaign Management

Graphic Design Available

Tracking & Analytics Included

Absolutely worth it! Could not recommend Peninsula Agency enough for your Web Design and Marketing!

Katie S.
Owner

I have a beautiful website that is easy to navigate and provides interesting, useful information to my visitors. I have seen a big jump in patients since signing on with Peninsula Agency.

Katie C.
Marketing Manager

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