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MEDIA BUYING
& PLANNING

Our media buying and planning services will help you find the most efficient ways to reach your target audience through TV, Digital, Print, Direct Mail, Out of Home and Radio Advertising.

FREE CONSULTATION

A BETTER ROI WITH LESS STRESS

We begin the custom media buying and planning process by evaluating each client’s specific advertising needs and overall sales goals. This initial stage consists of a client needs analysis to help understand each client’s unique budgetary, targeting and placement requirements. We will also explore historical media performance, KPIs, annual sales goals and your vision for growth. Based on our findings, we then look to allocate the appropriate spend to each outlet, including TV, Digital, Print, Direct Mail, Out of Home and Radio.

One of the main advantages to an agency-placed media buy is early negotiating and confirmation of your schedules. This early placement will present a significantly decreased investment requirement for our client. Buy early, save money! Our other responsibilities include but are not limited to the stewardship of monthly schedules for each outlet/station, evaluate promotional opportunities, and reconcile schedule discrepancies.

We provide our clients with extensive summaries on an ongoing basis. We utilize the transparency of performance reports to evaluate the success of schedules and for future planning.

Don’t stress about media plans, creative management & deadlines – we can help.

TV & Video

TV is still the most widely consumed form of media. We leverage our relationships with local and cable TV outlets to place buys on your behalf. Our team will find the most efficient placements to reach your audience at the best rates.

TV Media Buying and Planning - Peninsula Agency

Digital

Take full control of your digital advertising presence with direct buys through local and national publishers. Make a splash with high impact units and target specific site sections. We can provide a plan of action that aligns your brand with the best digital content.

Digital Media Buying and Planning - Peninsula Agency

Print

Print advertising is one of the most established forms of advertising and offers a wide variety of targeted options. We can help you determine the best way to utilize your print budget whether through local newspapers, niche magazines or direct mail pieces.

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Out of Home

Do you need to make a BIG impression? Sometimes nothing makes an impact quite like a traditional or digital billboard. We can strategically place your buys in any market in the country and come up with a creative concept that is sure to turn heads.

Out of Home Media Buying and Planning - Peninsula Agency

Radio

There are some situations that call for a finely targeted radio presence. Whether it’s through local stations, syndicated broadcasts, satellite or digital radio, we can help you determine which approach is best for you.

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Steel Birch Steel Birch
Keating Roofing – Client 1 Keating Roofing – Client 1
Charleston Allergy & Asthma – Client 2 Charleston Allergy & Asthma – Client 2
Eucalyptus Wellness – Client 3 Eucalyptus Wellness – Client 3
Curd Buoys – Client 3 Curd Buoys – Client 3
Brooke Wilder – Client 3 Brooke Wilder – Client 3
Rankin & Rankin Law Firm – Client 5 Rankin & Rankin Law Firm – Client 5
Grand Rounds – Client 3 Grand Rounds – Client 3
Gutters of Charleston – Client 3 Gutters of Charleston – Client 3
Senator Luke Rankin – Client 6 Senator Luke Rankin – Client 6
Katie Jean Events – Client 7 Katie Jean Events – Client 7
Churchill Sinclaire Law – Client 8 Churchill Sinclaire Law – Client 8
Rapid Repairs – Client 9 Rapid Repairs – Client 9
The Pickled Palate – Client 11 The Pickled Palate – Client 11
The Coastal Cupboard – Client 12 The Coastal Cupboard – Client 12
Maintain Maintain
Tri-County Therapy – Client 4 Tri-County Therapy – Client 4
ETE – Client 4 ETE – Client 4
Ibu Foundation Ibu Foundation

LET’S DISCUSS
YOUR GOALS

Whether you need an integrated cross-channel media plan or assistance planning your TV buys for the year, we can help you get the most bang for your buck.

Customized researched based media plans

Our negotiated rates will stretch your budget

We handle all of the heavy lifting for you

Creative services available

The new website looks great, thank you.

B. Slayden
Owner

Thank you so much for all of this!! I truly appreciate your help and guidance, and all of the work and time that you put in to make the site look great.

M. F.
Manager

I am exceedingly satisfied with my experience. If you engage Peninsula you can rest assured that whatever you asked them to do will be done, and done at a high level.

Steven D.
Owner

Peninsula Agency’s website design and branding expertise took my business, website and sales to a new level.

Rodney A.
Owner

I've been working with the Peninsula Agency for the last 5 years and it's be a wonderful experience. I would highly recommend them to anyone looking for Excellent Work and a Great Experience.

Joseph B.
Owner

So many people come in and tell us they found us through Google now!

Janis
Owner

Peninsula Agency and Blake Weisel have worked tirelessly to help us and solve our internet problems. You get what you pay for is a reality for most, but Peninsula Agency far surpassed my best expectations. Their professional integrity, their expertise, and their dogged determination to help you succeed is why I highly recommend PA to anyone who uses the internet to promote or expand their business. Peninsula Agency is simply the best.

Ronnie B.
Owner

Peninsula Agency helped bring my vision for Steel Birch to reality. With their assistance, I was able to focus on production and business operations while they took care of all my online needs. Ultimately, they helped develop Steel Birch’s brand. Their contribution to my business has been invaluable.

Courtney W.
Owner

Working with the good folks at Peninsula has been nothing short of a great experience. They take the time to get to know you, your brand, and what YOU want, and then somehow manage to exceed the expectations set. Our website is clean, easy to update, and just works. Great overall experience!

Brad P.
Owner

It has been a pleasure working with Blake, owner of Peninsula Agency! All I can say is results, results, results! Less than a week after launching the new website, Gutters of Charleston, has moved to the front page of google and our leads have increased two-fold!

Burke L.
Owner

Absolutely worth it! Could not recommend Peninsula Agency enough for your Web Design and Marketing!

Katie S.
Owner

I have a beautiful website that is easy to navigate and provides interesting, useful information to my visitors. I have seen a big jump in patients since signing on with Peninsula Agency.

Katie C.
Marketing Manager

CONTACT US

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