Brand Study:
The staff at Charleston Allergy & Asthma have been helping those in need of allergy & asthma treatment in the Charleston area for over 30 years. They had a strong reputation in the market but the brand was in need of a refresh. We partnered closely with the Client to craft a beautiful brand identity for them along with a user friendly responsive design website with custom photography and curated stock photography. This has led to a significant increase in new patient requests and the ability to help more people in need of their services.
Below you’ll see an overview our work for this project.
ADVERTISING AGENCY
SERVICES FOR THIS PROJECT
VISIT THIS SITE
“Peninsula Agency has helped grow my business tremendously with a new website and driving traffic through retargeting, display ads, SEO/SEM. I have a beautiful website that is easy to navigate and provides interesting, useful information to my visitors. I have seen a big jump in patients since signing on with Peninsula Agency.”
– Katie C., Charleston Allergy & Asthma
Drag slider to see before & after
BRAND DEVELOPMENT
We gave the brand a bright new look with colorful, bold photography, and service pages with detailed information in text and video.
WELCOMING, PROFESSIONAL & EASY TO READ
The color scheme has a wide range of bright, fun colors that are welcoming and easy to read while still being very professional. This color scheme and font selection was meant to appeal to the target audience made up of mothers and families.
PHOTOGRAPHY
In order to personalize the practice, we agreed that we needed fresh bright headshots of the doctors along with detailed bio pages to help visitors feel confident in their decision to partner with Charleston Allergy & Asthma. This photoshoot was conducted after work hours on location to keep things convenient for the doctors and not interfere with patient care.
RESPONSIVE WEBSITE DESIGN
The website functions as the hub for all client information & appointment requests. We structured it with the goal of high conversion rates by strategically placing forms on the site in multiple prominent areas. The website looks and functions great on every device, making this an example of a strong, modern service based website.
Like What You See?
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Tell us about your WordPress website development project and we can schedule a time for a free consultation. If you are located in Charleston we can come to you or we can host a virtual meeting. We look forward to hearing from you!